It all started with a simple idea: self-care should be fun and easy for everyone. Born from our founder’s own journey with anxiety and depression, she discovered that self-care routines made a huge difference in her life. Starting small, she turned those routines into a powerful healing process. Seeing that many others struggled with the same issues, she launched Shop Maven to offer real, no-BS advice and top-notch products that make self-care a whole mood. We’re here to help you romanticize your life and prioritize your own well-being, one self-care ritual at a time.